{"id":5131,"date":"2024-05-04T06:58:27","date_gmt":"2024-05-04T06:58:27","guid":{"rendered":"https:\/\/fornimedical.ch\/un-vent-nouveau-chez-forni-medical\/"},"modified":"2024-08-26T08:04:43","modified_gmt":"2024-08-26T08:04:43","slug":"un-vent-nouveau-chez-forni-medical","status":"publish","type":"post","link":"https:\/\/fornimedical.ch\/fr\/un-vent-nouveau-chez-forni-medical\/","title":{"rendered":"Un vent nouveau chez Forni Medical"},"content":{"rendered":"
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Un nouveau chapitre s\u2019ouvre pour Forni Medical, commencez-le avec nous! Avec une nouvelle image tourn\u00e9e vers l\u2019avenir et des solutions innovantes telles que notre boutique en ligne, le journal interactif et une newsletter informative, nous \u00e9tablissons de nouvelles normes dans le secteur m\u00e9dical et orthop\u00e9dique. Embarquez avec nous et d\u00e9couvrez comment s\u2019est d\u00e9roul\u00e9e notre aventure en qu\u00eate d\u2019une nouvelle image de marque. Vous y apprendrez \u00e9galement quels sont les avantages pour vous.<\/strong><\/p>\n<\/div>\n\t\n<\/div>\n

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Les raisons de ce changement<\/h2>\n

Forni Medical GmbH s\u2019est \u00e9tabli comme un partenaire fiable pour les produits m\u00e9dicaux et orthop\u00e9diques. Dans chaque histoire \u00e0 succ\u00e8s vient le moment o\u00f9 il faut entamer un nouveau chapitre. Notre ancienne image, autrefois l\u2019\u00e9l\u00e9ment central de notre marque, commen\u00e7ait peu \u00e0 peu \u00e0 ne plus repr\u00e9senter l\u2019esprit de Forni Medical. Il \u00e9tait temps de changer pour une image plus moderne et plus orient\u00e9e vers l\u2019avenir. Avec le nouveau logo et visuel cl\u00e9, nous envoyons un signe fort de notre avanc\u00e9e et de notre exigence en mati\u00e8re de qualit\u00e9. Nous avons aussi remis fondamentalement en question nos moyens de communication. Notre objectif \u00e9tant de r\u00e9pondre encore mieux aux besoins de nos clients. Le lancement de notre boutique en ligne est une \u00e9tape d\u00e9cisive en ce sens.<\/p>\n<\/div>\n\t\n<\/div>\n

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Le chemin en qu\u00eate d\u2019une nouvelle image<\/h2>\n

Notre voyage a d\u00e9but\u00e9 par une r\u00e9union de lancement strat\u00e9gique. Avec notre partenaire TOUCHPOINT Communication AG<\/a>, nous avons analys\u00e9 ensemble nos besoins, identifi\u00e9 les potentiels de d\u00e9veloppement et d\u00e9fini les objectifs. L\u2019expertise marketing de TOUCHPOINT, associ\u00e9e \u00e0 sa connaissance du secteur des soins de sant\u00e9, s\u2019est av\u00e9r\u00e9e \u00eatre un avantage inestimable pour l\u2019ensemble du d\u00e9roulement du projet. La deuxi\u00e8me \u00e9tape a consist\u00e9 en un changement d’image complet afin de repositionner Forni Medical sur le march\u00e9. Les mesures op\u00e9rationnelles et les moyens de communication ont \u00e9t\u00e9 mis en place lors de la troisi\u00e8me et derni\u00e8re \u00e9tape.<\/p>\n<\/div>\n\t\n<\/div>\n

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Aper\u00e7u des mesures mises en \u0153uvre<\/h2>\n

Une identit\u00e9 visuelle inspirante<\/h3>\n<\/div>\n\t\n<\/div>\n
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\"\"<\/div>\t

Ancien logo en haut, nouveau logo en bas<\/em><\/p>\n<\/div>\n\t\n<\/div>\n

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Nouveau visuel cl\u00e9 <\/em>avec slogan poignant<\/em><\/p>\n<\/div>\n\t

\"\"<\/div>\n<\/div>\n
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Nouvelle boutique en ligne pour une exp\u00e9rience d\u2019achat de premi\u00e8re qualit\u00e9<\/h2>\n<\/div>\n\t\n<\/div>\n
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Gr\u00e2ce \u00e0 des fonctions am\u00e9lior\u00e9es et une interface utilisateur intuitive, nous permettons non seulement \u00e0 nos clients de d\u00e9couvrir facilement de nouveaux produits, mais \u00e9galement de commander leurs produits favoris en toute simplicit\u00e9. Vous voulez en savoir plus sur notre nouvelle boutique en ligne? Lisez cet article de blog<\/a>. Vous voulez directement acc\u00e9der \u00e0 notre boutique en ligne? Cliquez ici<\/a>.<\/p>\n<\/div>\n\t

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Un journal comme portail d’informations interactif<\/h2>\n<\/div>\n\t\n<\/div>\n
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\"\"<\/div>\t

Avec le journal, nous avons jet\u00e9 un pont novateur entre le monde du papier traditionnel et l\u2019avenir num\u00e9rique. Le journal vous donne un aper\u00e7u des actualit\u00e9s et des offres de Forni Medical. Vous voulez en savoir plus \u00e0 ce sujet? Les codes QR vous guideront vers des informations plus d\u00e9taill\u00e9es et plus approfondies dans le monde num\u00e9rique de Forni Medical.<\/p>\n

T\u00e9l\u00e9charger maintenant le journal de Forni Medical<\/a>.<\/p>\n<\/div>\n\t\n<\/div>\n

\n\t\t

Une newsletter pour tous ceux qui veulent en savoir plus<\/h2>\n<\/div>\n\t\n<\/div>\n
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Notre nouvelle newsletter fournit r\u00e9guli\u00e8rement de pr\u00e9cieuses informations sur les sujets suivants:<\/p>\n

    \n
  • Nouveaux produits de Forni Medical<\/li>\n
  • Offres sp\u00e9ciales de Forni Medical<\/li>\n
  • Informations sur les \u00e9v\u00e9nements et salons<\/li>\n
  • Pr\u00e9cieuses informations sur les soins de sant\u00e9<\/li>\n
  • Informations sur l\u2019entreprise<\/li>\n<\/ul>\n

    Si vous ne voulez plus rien manquer, abonnez-vous \u00e0 notre newsletter en cliquant sur \u00abS\u2019abonner \u00e0 la newsletter\u00bb.<\/p>\n<\/div>\n\t

    \"\"<\/div>\n<\/div>\n
    \n\t\t

    Du mat\u00e9riel de correspondance agr\u00e9able<\/h2>\n<\/div>\n\t\n<\/div>\n
    \n\t
    \"\"<\/div>\t

    Enveloppes, papier \u00e0 lettres et cartes de visite<\/p>\n<\/div>\n\t\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

    D\u00e9couvrez la nouvelle image de marque de Forni Medical ainsi que nos solutions innovantes, telles que notre boutique en ligne ou notre journal interactif. D\u00e9couvrez quels sont les avantages de notre nouvelle image de marque pour vous.<\/p>\n","protected":false},"author":13,"featured_media":4830,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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